LOCO PRO WRESTLING, BRAND USAGE

Contact: biz@locopro.pw, 720-927-7721
Press kit: https://press.locopro.pw


THE NAME

Written "LoCo Pro Wrestling". Capital L, capital C, capital P, capital W.
Not "Loco Pro", not "LOCO PRO" in running text, not "LoCoPro" as one word.

The legal entity is LoCo Pro Wrestling LLC. Use the short form in copy.


THE LOGO

logos/loco-pro-primary-mark.png
    The primary mark. Transparent PNG, 5000 x 4994 px. Use this by default.

logos/loco-pro-mark-textured.png
    Textured variant, 1024 x 1024 px. Use only where the flat mark reads poorly.

Rules:
    Keep clear space around the mark equal to the height of the letter L.
    Do not stretch, squash, rotate, recolor, or add effects.
    Do not place the mark on a busy photograph without a solid backing shape.
    On a dark background the mark works as is. On white, it works as is.
    Minimum size: 40 px tall on screen, 0.5 inch tall in print.


COLORS

    Purple      #782F9A
    Green       #2BA543
    Yellow      #FDDD10
    Outline     #231F20
    White       #FFFFFF


TYPEFACE

Anton is the display face for headlines and titles.
https://fonts.google.com/specimen/Anton
Body copy has no mandated face. Any clean sans serif is acceptable.


FACTIONS AND CHAMPIONSHIP

factions/       On-screen faction logos. These are storyline marks, not
                company brands. Use them only when writing about the story.

championship/   The City of Lights Championship belt.


PHOTOGRAPHY

There are no photographs in this archive. This is logos and brand marks only.

Event photography is a separate download on the press kit page, and it carries
its own credit file. All of it is by CMRice Photography and credit is required:

    Photo by CMRice Photography
    https://www.instagram.com/cmricephoto/

Illustrated character art of the roster exists and is not included here.
It is illustration, not photography, and must not be presented as pictures
of the wrestlers.
